Digital Marketing

Digital marketing, also known as internet marketing, is a modern form of advertising that uses the internet and digital technologies to approach customers. It's like one big online community conversation where businesses can interact with customers at every stage of their consumer journey.

Now, you may be wondering, what does digital marketing include?

It's a broad field that involves various practices. It consists of email marketing, social media marketing, search engine optimization (SEO), content marketing, paid advertising, mobile marketing, and even multi-media messaging. Each of these categories serves a specific purpose and helps businesses reach their target audience in different ways.

For example, SEO is a process that enhances the ranking of online content on search engines such as Google or Bing. It is like a lighthouse that directs potential customers to a business's products or services online.

On the other hand, social media marketing uses platforms such as Facebook, Instagram or TikTok to engage with customers and boost brand awareness.

Content marketing involves creating and sharing high-quality content to attract and engage the targeted audience. It often overlaps with SEO marketing and social media marketing, but deserves its own mention because of its significance in digital marketing strategies.

Conversion rate optimization (CRO) is another crucial aspect of digital marketing. It's about converting your web visitors or your digital campaigns into customers more effectively.In simpler terms, it's like adjusting your online presence to convince more people to buy your products or services. Think of it as a revamp of your website - you want to make it more engaging and appealing so that users can't resist taking action. This could include playing with different features of the site, such as buttons or forms, to see what encourages more people to take the plunge and make a purchase.

Finally, another key component of digital marketing is the use of data. With marketing analytics, businesses can track a customer's browsing in real time and tailor content to their preferred digital networks. For example, a company can use data from its mobile app to identify seasonal trends and create customized offers. 

What is our approach?

In the digital marketing space, no two clients are the same. With a plethora of possibilities to explore - from social media engagement to content optimization - crafting a successful strategy requires a deep understanding of each company's unique identity and goals. At Nelyce, we recognize this diversity and embrace it as the foundation of our approach. We believe that one size does not fit all in the digital world. That's why we meticulously tailor our strategies to meet the specific needs of each client. Let's delve into one of the fundamental pillars of our approach: 

Search Engine Optimization (SEO)

1. Keyword research (Keywords)

Keyword research is really important to our SEO strategy. It's about finding the words and phrases that potential customers use when searching for products or services like yours. We use many different tools and techniques to get a good understanding of the language of your target audience. Once we have a list of suitable keywords, we make sure to use them in your website content in a way that makes sense and feels natural. 

2. On page SEO

On-page SEO is the optimization of the visible elements of your website for search engines. We ensure that your website titles, headings and meta descriptions are persuasive and contain relevant keywords. We also optimize your images by adding alt text and file names that reflect the image content and keywords you're targeting. Search engines prioritise sites that provide a positive user experience on both desktop and mobile.

3. Off page SEO

Off-page SEO involves creating high-quality backlinks from other websites to influence your ranking in search engine results pages (SERPs). These backlinks act as votes of confidence from trusted sources, making your website appear more credible to search engines. We use various strategies to gain these backlinks. These include content marketing, influencer outreach and guest blogging.

4. Technical SEO

Technical SEO involves optimizing the backend structure of your website for search engine crawling. We prioritize ensuring fast load times, as search engines prefer sites with a fast user experience. We also make sure your site is secure using the HTTPS protocol, easy to navigate, with a clear and logical structure that makes it easy for search engines to read. In addition, we create an XML sitemap to help search engines understand the structure of your site and discover new pages.

In short, our SEO strategy is a comprehensive approach that covers all aspects of search engine optimization. We always keep up with the latest trends and updates to ensure that your website stays at the top of search engine results.

Creating Content: Our philosophy

At our company, we truly believe that quality is more valuable than quantity. We want to ensure that your content is not only numerous but also meaningful and effective. We always strive to make it stand out among the crowded digital landscape and leave a lasting impression in the minds of the audience.

We take a highly personalized approach to content creation. We take the time to understand your brand, its values, its voice and its target audience so we can create content that will have a real impact on your audience. 

We strive to create engaging content that motivates your audience to take action. We use various strategies and techniques, such as storytelling, visuals, interactive elements and more, to make your content engaging. We strategically place call-to-actions to guide your audience towards the desired action, whether it's signing up for a newsletter, making a purchase, or sharing the content on their network.

We believe that content creation is not only about promoting a product or service, but also about building relationships with your audience. Our goal is to create content that fosters a sense of community and belonging in your audience, making them feel valued. This helps build trust and loyalty, which are key to long-term customer retention.

Copywriting

Copywriting is an absolutely critical part of the content creation process! Our skilled copywriters create compelling copy that grabs attention, evokes emotion and prompts action. 

Accessibility is an institutional principle that guides us!

We are committed to making our content clear and enjoyable for everyone, regardless of their background or level of knowledge. We want to be sure that our efforts have a positive impact on your readers! To achieve this, we use simple and clear language, explain any technical terms or jargon, and incorporate visuals and other media to enhance audience engagement.

In conclusion, our approach to content creation is holistic and customer-centric. We focus on creating high-quality, engaging content that connects with your audience, creates lasting relationships and leads to audience-to-customer conversion. And we do it all while staying true to your brand's unique voice and story.

About Social Media...

In the exciting world of social media, engagement is the ultimate goal! It's not just the number of followers or likes that matters, but the quality of interactions that matter most. We seek to provoke meaningful conversations by encouraging the shares, comments and reactions that signal a more meaningful connection with your audience. This active participation helps build a loyal community around your brand, and we're confident that our approach will help you achieve your goals!

We start by understanding your business, its values and its target audience. This understanding allows us to create a unique voice for your brand that resonates with your audience. We then design content that aligns with that voice, ensuring it is engaging and true to your company's story.

Building your online community is a critical aspect of our strategy and we'd be happy to help you achieve it! Our goal is not only to gain you followers, but also to cultivate fans! We are looking for people who will identify with your brand and actively engage with your content. We do this by creating content that will touch your audience and encourage interaction, helping to foster a sense of community among your followers.

Enhancing the brand story: Every brand has a story. And social media is the perfect platform to showcase it! We ensure that your story is told in a compelling way across all social media platforms. This not only helps create a strong brand identity, but achieves emotional connection.

Profile management

We take the task of managing your social media profiles with the utmost seriousness, ensuring that your company's voice is always friendly and accessible. Our team is dedicated to creating engaging posts, responding to comments and managing any crises that may arise. This allows you to focus on running your business with peace of mind. 

We pride ourselves on our commitment to continuous improvement and regularly analyse performance metrics such as engagement rate, reach and follower growth to ensure our strategies are effective and timely.

In today's digital age, social media is absolutely vital!

It's where your customers spend their time and it's where the conversations about your brand happen. By being active on social media, you can drive those conversations, interact with your customers and build strong relationships with them. Social media isn't just a marketing platform; it also serves as a platform for customer service, market research, and more!

Our primary goal is to enable you to effectively convey your brand message. We want to help you establish a strong online presence that drives collaboration, enhances your brand awareness and ultimately grows your business. We'd be thrilled to partner with you on this exciting journey and are committed to helping you create a digital marketing strategy that gets results.

To get started on your journey to success, feel free to contact us by phone or via the form on our contact page. Our team is here to help you every step of the way. Let's work together and make your brand successful!