To distinguish oneself in today's business world requires a combination of ingenuity & acumen.  A marketing strategy today is considered successful when it focuses on the customer experience and cultivating a long-term relationship with the customer rather than just a single transaction that will have short-term business results. 

In fact, many top managers have argued that their number one priority is to build trust with their audience and potential customers. So as building trust is seen as the cornerstone of long-term marketing, video is the medium that will enable us to achieve our goals.

Videos not only have a high informative value but also manage to easily grab the attention of our audience.

Videos are here to stay!

Did you know that people today spend significantly more time than ever watching videos? Various research studies have proven that people are watching many more videos than in the past. Of course, this is inextricably linked to the evolution of technology, the internet, and social media.

Video is a rapidly evolving medium. It is on top of the news and many great video marketers predict that it will be at the top for quite some time.
The reason why video maintains this position, we believe is obvious to you as well:

It is undoubtedly the most entertaining medium available online.

We live in a time when most people are looking for solutions to their problems on the internet.  Within this, brands are constantly trying to find new and efficient ways to get their message across to the audience. The use of video for them is the most effective option.

Video is a powerful medium that allows us to tell our story and successfully get our messages across to the customer in a very short time (1 to 2 minutes), directly and without tiring them.

The use of trends is essential for a company that aims to emerge in the global market.

Almost all managers of today will agree that competition in the global economy is fierce and ruthless. Standing out in a borderless world is becoming increasingly difficult. Therefore, implementing a global marketing strategy that includes following and implementing trends is essential.

Still, some more intransigent managers state that choosing not to be part of the global market is no longer negotiable if you want to have long-term success. They further stress that to shun innovation and global trends today is like signing a death contract.

I am a small business/ sole trader. Is video marketing for me?

Until recently, video creation was an expensive and complicated process that only large companies could afford to support. However, with the advancement of technology, creating video content has become more accessible to everyone and all businesses without exception.

Did you know that...

Recent research has shown that video marketing has exploded in recent years with 87% of companies now using it to promote their products and services. This is a very significant increase from just a few years ago when only 63% of businesses were using video in their marketing strategy.

Video marketing is a long-term investment for your company.
When you invest in video marketing you are also investing in...

1. Increased audience retention
Videos will keep the audience engaged for longer and will grab their attention more easily than text or images. Plus they will be memorable leaving them with a long-lasting impression of you and your brand.

2. Improved SEO
Video content will help your website in search engines. e.g. Google & Bing engines favor websites that have engaging & high-quality content including videos.  Also, by including video on your website you manage to keep your visitors for a longer time resulting in a lower bounce rate.

3. It will enhance your brand image
By creating videos to convey your brand message to the outside world, you benefit from the ability to showcase your services or products uniquely and compellingly. You can implement original ideas based on current trends and go viral more easily than ever before.

4. More shareable content: People on social media will be able to share your content more easily.
Video content is more likely to be reposted by people on social media platforms like Instagram, Facebook, Linked In, and TikTok. Their algorithm loves video content and boosts the likelihood of it being shown to more users.

5. Finally, incorporating video marketing into your business strategy can give you a great competitive advantage in today's vast online marketplace.
By using video successfully and taking full advantage of its potential and capabilities, you can stand out from the masses.

At Nelyce we are well aware and strongly support the view that the best videos are not about simply showing off your products or services but focus on the emotional connection with your audience and the desired identification you want to convey to them.

For us, video production is an art and not just a means to an end.  During our collaboration, we will be in frequent communication to fully understand your vision and successfully "translate" it into engaging and impressive videos.

Don't wait any longer, reach out to us today and let's bring your vision to life!