Motion Graphics

In today's fast-paced digital world, staying ahead of your competition requires innovative thinking and the latest technology. If you want your business to level up, then it's time to adopt new advertising techniques that will help you stand out from the crowd.

One such technique is using motion graphics in your strategic marketing videos and social media. Motion graphics are the ultimate way to catch the eye of your audience and make your brand memorable.

As you may already know, video marketing strategies have become very popular and now have the most impact on social media compared to photos and text. For this reason, more and more businesses in their search for something that will breathe new life into their brand, decide to incorporate animated graphics.

What are motion graphics?

It's really quite simple. They are graphics such as images, typography (text), designs that move! The key is 'motion' - if they don't move, they aren't motion graphics.

How will animated graphics help my brand?

1. Contribute to your video marketing strategy

Motion graphics can be used in promotional videos, sales presentations, events and marketing campaigns making your company exude professionalism and creativity.

HubSpot's 2023 Social Media Marketing Report [Data from 1000+ Global Marketers]

The popularity of video marketing has soared to unprecedented heights. It is now the most powerful tool for communicating with the public. With the advent of high-speed internet (5G) and mobile devices (smartphones) being the number 1 means of accessing the internet, video content has become more accessible and easier to consume, providing audiences with a refreshing a break from the vast sea of textual information one finds online. A proof of this is YouTube, the largest video playback platform in the world, which registers 1 billion views daily thus underlining the enormous potential that video marketing has in terms of attracting the attention of the audience and increasing its loyalty (engagement).

2. They help to better understand the information by making your content more interesting.

Animations are not only a marketing medium but are now a very important and popular tool in the field of education due to their ability to enhance the learning experience by helping students visualize abstract concepts and making the educational experience more interactive.

At the same time, they make the course material more accessible for students with disabilities, as they have the ability to convey complex ideas and information in a clear and comprehensive way. As a result, the material becomes more attractive and interesting, which in turn leads to better learning outcomes.

All this leads us to the conclusion that motion graphics are one of the most effective ways for businesses that want to communicate their services to their audience. These videos are not only exciting but primarily informative. They have far more impact than static images or plain text and can help convey complex ideas and concepts to an audience with efficiency and absolute clarity.

3. They keep your audience "engaged" in your content. (Engagement)

According to a post on the website Webdew, animated graphics have a much higher engagement rate than static images or text content.

As we saw above regarding the appeal of Video Marketing, most of the world today consumes "quick" content in the form of videos (TikTok, Reels, Shorts, etc.). It is a well-known truth that people prefer videos to photos. By adding small animation touches to your static graphics, you will make your content much more impressive and leave your audience staring at it for hours.

A content that the viewer likes and resonates with will be more easily shared with their friends on social media. And this brings us to the next reason why it is beneficial for a business to invest in motion graphics.

4. Motion graphics can create organic growth in any marketing effort.

Instagram Reels, Tik Toks & YouTube Shorts are the content that one will very easily send to a friend within seconds. If your content is entertaining enough, it is not unlikely that it will go viral. With so much of the world now accessible via the Internet it becomes relatively simple to get your product or brand in front of new customers. However, a large portion of younger consumers don't like to sift through pages of endless information to determine what you have to offer and why they should be interested. This is one of the most important reasons why these videos are so successful.

FAQs

How much does an animated logo cost?

It is quite difficult to give a clear answer about how much your animated logo will cost, but we will try to be honest with you. It is very important to understand that the required project of each company can differ light years from another. Thus, one company may need a simple animated logo with basic movements and another one would like a complex project, which requires special knowledge, more implementation time, personalized (custom) graphics or elemnts, etc. Thus, in the first scenario the animated logo can cost from around 150 euros, while in the second one it can reach and exceed the 800 euros.

A reasonable question would be "Why do motion graphics cost so much?"

Advanced software and equipment are used to create motion graphics, and producing a professional fully customized result that will be perfectly aligned with your brand, clean and ready to use on all your platforms requires many hours of dedicated work. A motion designer will spend several hours in front of your project, in order to make sure that the result you will receive is completely satisfactory to you. Our company also takes care of your training so that you can use your files the right way and properly embed them in your videos and social media.

For us, you are more than just a client..

We provide ongoing support for the file you have received from us. We're here to answer any questions you might have and help you get the most out of it.

To receive an accurate offer tailored to your unique project requirements, please contact us. Our team will be happy to help you and provide you with a personalized proposal based on the specifics of your project.