Packaging Design

Did you know that even though we're told not to, we still judge things by their appearance?

Is true! We do it when we look at someone's outfit to decide if it's "professional" enough, or when we look at pictures of food on a menu to decide if it looks delicious. And believe it or not, we even do it with books! This is why product packaging is so important. Just like a great outfit or a fancy menu, good packaging can really make a product stand out.

It's just as important as making sure the product itself is great!

“Packaging is the inseparable friend of the product. A product does not exist without its packaging.”

The packaging is the container of a product - its outer shell that has a central role to preserve and protect the product it contains.

However, the ever-increasing competition, changes in consumer expectations, the evolution of technology & social media as well as environmental factors have radically changed the data.

In modern markets, packaging has left behind its traditional role and has become closely associated with marketing. It is now a given that in order to distinguish your product from intense competition, it requires thoughtful planning.

The design of a package includes the design, color, shape, label and materials used in the product content.

Today - more than ever - we recognize the value of packaging as a valuable tool that inextricably connects consumers with the product. Its role in branding and marketing is valuable and this creates the need for a reliable and effective representation of it.

As graphics and material technology evolve rapidly, packaging is transformed from an insignificant container into a fundamental marketing tool.

What are the design goals of product packaging?

Goal of packaging design

The most important role that a package has is to manage to arouse the interest of the consumer so that he turns his gaze to it and after being curious about it, proceeds to buy the product.

As a creative marketing agency, we believe that packaging design is just as important as the branding process and an integral part of it.

A well-designed packaging will not only attract customers but also represent your brand's values and quality. In addition, its innovative and unique design can become a talking point among consumers, thus increasing the awareness of your product and company. Therefore, investing in packaging design is crucial if you want to have a strong presence in the retail market and gain a competitive advantage.

Can packaging design help my unknown product stand out to consumers?

Of course it can.

And there is evidence for this. In a research published by the online journal “Journal of Consumer Psychology” and conducted by experts in the fields of Psychology, Marketing and Sociology, this was proven exactly.

The findings of this research suggest that unknown brands that differentiate themselves through package design have the potential to be customers' first choice, even if the well-known branded product faces huge competition.

The form and appearance of the packaging of a new product on the market will act as an “invisible hand” that will “push” the consumer towards its place on the shelf. Then its content - if indeed it turns out to be of good quality - will make its competitors obsolete and make the later ones look like “copycats” in the eyes of the public.

Distinctive clear colors, selected fonts, designs, images and logos properly shape the product in the eyes of the buyers by giving it certain memorable features to them.