Image and perception help drive value; without an image there is no perception.
Scott M. Davis - Brand Asset Manager
KioskNets are little corners of convenience in the city. It is a chain of kiosks founded by two friends who wanted to bring vitality and fun to our daily habits.
The brand identity of KioskNet consists of vivid colors with a strong contrast following a modern aesthetic.
Indulge in a divine culinary experience at Gastronome, where the most exquisite seafood delicacies await you.
More shots from this project ↗
Bake Bliss, the ultimate spot for delicious treats. We are excited to present a brand identity that highlights the character of this beloved local bakery.
Bake Bliss is rebranding and unveiling a new brand identity full of vibrancy & freshness. Its aim is to visually & tastefully take the consumer on a journey to the dreamy pink world of his childhood.
Brand identity is the face you project to your audience. It is a logically designed system that includes a brand's unique name, graphics, message and goals.
It involves developing a set of visuals and messages that define your brand's personality and values and communicate them to consumers.
Branding is a critical aspect of your business strategy, which can help your company differentiate itself from its competitors, build trust with customers and ultimately lead to growth and profitability.
1. It visualizes your story
At this day and age, most consumers prefer companies that make them feel connected and familiar. How your brand presents its story can be the deciding factor in whether your brand aligns with its values.
Most people rarely sit down to read a long bio, so there has to be another way to get your story across to them.
We, as a creative digital marketing company specializing in design, are able to tell this story using visual elements such as: colors, fonts, graphics, etc.
Our main goal is to build a perfect overall image for your brand, which will manage to discreetly communicate your company's values and culture, ensuring a consistent, solid and compelling narrative.
2. It exudes emotion
When a brand triggers emotions in us, it creates an instant bond.
If you can spark excitement, happiness, or a sense of anticipation in your audience, you're on the right track.
Emotions also lead to action, so if you make your audience feel something, they're more likely to take the next steps you want.
3. Shape your audience's opinion
Once you establish who you are and gain attention from your desired audience, you begin to build credibility.
Soon, you can shape their purchasing choices and have a greater impact on how you want them to perceive your brand.
4. Helps to build the brands' personality.
The design choices you make shape your brand's personality, so they need to stand out from the crowd.
Trying to copy others is never effective and quickly becomes obvious to your audience.
It's worth the time and effort to perfect your brand identity so that it perfectly represents you. When your brand identity truly reflects your business character, public trust will naturally follow.
5. Conflicting messages are avoided
Having a clear brand identity is like having a solid marketing plan. It helps your brand stay focused and avoid confusing messages. If you stray from her character, your audience may start to lose their trust in you.
At Nelyce, we know how to create a strong brand identity that will make you stand out. Whether it's your website, online or print, we can make them truly match your brand. Would you like to know more?
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