Master Roast P.C

Primary Master Roast P.C Logotype

Since 2011, Master Roast has been the exclusive producer and packager of the high-quality coffee varieties IPANEMA ESPRESSO, UTOPIA COFFEES and KAWA COFFEES for Kawacom Hellas. We are excited to present their brand evolution through a thoughtful redesign.

Finding a balance between maintaining Master Roast's established visual identity and adding a modern and fresh touch was our main goal when redesigning it. We understood how important it was to maintain their brand colours of rich, dark red (#610E07) and classy dark grey (#0E0E0E). However, we chose to tone down the shades a bit to approach a more modern aesthetic and visual harmony.

HEX Codes & Pantone Colors

Secondary Logo Master Roast P.C

Logo interpretation
The design logic behind Master Roast's logo design

While we emphasized the words Master Roast by making them bold, we deliberately capitalized the word 'roast' to make it stand out. Adding a coffee cup to represent the letter 'O' in 'roast' is the most noticeable modification we've made. We placed a coffee bean inside this cup to reflect the essence of Master Roast's premium coffees. This clever combination of coffee cup and bean is the iconic representation of the brand and can be used both as a favicon and as a stand-alone symbol.

Web Icon - Favicon

Badge Logo

Typography of Master Roasts' Brand Identity

To ensure a unified brand identity, we paid a lot of attention to typography. The typeface we have chosen has a modern and elegant style that complements the premium character of Master Roast's coffee products. Maintaining a consistent typography style across all brand elements improves brand recognition and positively reinforces consumer perception.

Photo of the factory from above with a blue filter

Our creative agency managed to skillfully weave the distinctive blue hues of Kawacom into the fabric of the brand identity. Tasked with the exclusive production and packaging of Kawacom's coveted coffee varieties, our challenge was to seamlessly integrate their signature blue with the existing dark red and dark grey palette of Master Roast.

Last but not least, we extended our creativity to materials to bring the brand identity to life. A range of premium t-shirts were designed with variations of the updated logo. Master Roast's branding is reflected in these with the iconic 'O' coffee cup and beautifully designed typography. The colours of the brand are reflected in every garment.