Hippogames Gaming Store

The choice of colors for Hippogames project was a deliberate and strategic decision.

The warm, inviting tones of Caramel Sunset, reminiscent of amber and butterscotch, were selected to convey a sense of enthusiasm and energy, making gamers feel at home in our store. These hues evoke feelings of excitement and creativity, perfectly aligning with our project's youthful and dynamic spirit.

On the other hand, Starless Night, a deep and mysterious shade, was introduced to provide contrast and balance. This rich, almost midnight blue creates a sense of depth and sophistication, adding an element of intrigue and complexity to our gaming store's identity.

Exclusion zone
Free space around the wordmark

Short company slogans
Accompanied by marks

Brand Voice
Play, shop, Repeat

Company patterns color themed
Play, shop, Repeat

Patterns play a vital role in branding, primarily by enhancing brand recognition and ensuring a consistent brand identity.

They help brands stand out in competitive markets, making them more memorable and unique. These distinctive brand patterns effectively convey brand values and stories, leaving a lasting impression on consumers' minds. Additionally, patterns offer flexibility for successful brand expansion.

In summary, patterns are an invaluable tool for establishing a strong brand presence and achieving lasting brand success in the marketplace.

Perforated sticker
on building’s glass windows

Business cards design
with curved edges & QR code

Wordmark pattern
with curved edges & QR code

Icon in use
App Icon

Company stuff neck strap
Two types

Delivery application
Delivery Box design & App UI (Login page)

Company collaterals
Documents, notebook & envelopes

Staff uniforms
Cap & general clothing merch

Shopper bags design
Medium size